SDK Bridge

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Project: Website redesign, copy editing

Peter Gruenbaum, president of SDK Bridge, contacted me about redesigning his company's website. The company had been getting some feedback that the site looked a bit too plain. In addition, Peter wanted to increase the conversion rate from his online advertising campaign, with the goal of garnering more quote requests.

I started by creating a background image from a circuit diagram, but added a few robot-like characters to the image. I used a simple two-column layout for most of the pages, but felt that the home page needed some extra visual impact. The redesigned home page incorporates a clear positioning statement, a strong call to action, testimonials, and links to the company's services and featured work.

Strong typography throughout the site helps to organize the content and make it easy for site visitors to scan for relevant information. Steve and I worked closely with Peter to evaluate all of the site's existing content, reorganizing, editing, and focusing here needed.

Visit SDK Bridge

SDK Bridge home page

SDK Bridge company page

SDK Bridge publications & case studies page

I just thought I’d report back on how pleased we were with Adrienne's work. She specializes in creating visually-appealing sites where the visuals work to emphasize the content, instead of distract from it. In fact, she applies this skill to everything she does... In addition to visual design, she and her husband [Steve Adams] really helped organize and focus the writing. She was also great to work with and her rates are very reasonable.

Peter Gruenbaum President, SDK Bridge